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Join Us In Beautiful Pebble Beach!

Join us in beautiful Pebble Beach!

On behalf of Board Chairman Harold McClarty and his wife, Debbie, the California Fresh Fruit Association invites members to join colleagues and industry friends at our 82nd Annual Meeting at the beautiful Inn at Spanish Bay in Pebble Beach, March 25-27, 2018. Every Annual Meeting is a unique event and represents a collection of abundant memories. This upcoming Annual Meeting will be no different. Please join us in celebrating the California Fresh Fruit Association's 82 years of working collectively for the betterment of our industry. If you have any questions or would like additional information, please contact the Association's office at (559) 226-6330 or send an email to

Register Online


Schedule of Events & General Information

Registration Packet - Early Bird


Monday Afternoon Activities

Registration Packet - Early Bird 

Supplier of the Year Nomination Form



Please join us in recognizing, with gratitude, our Associate members who are contributing to the Annual Meeting Suppliers Party!