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Harvest 2014 Is In Full Swing!

President's Message

Friday, May 30th 2014


CFFA President,

Welcome to the California Fresh Fruit Association’s website. We hope you find the information here valuable and we encourage you to contact us with any suggestions or questions.


Harvest of stone fruit is now well under way. Yields, quality and prices are generally favorable. The cherry crop is completed in the south valley and nearly so in the Lodi/Delta area. Unfortunately Mother Nature decided to reduce that crop by almost two-thirds so even though boxes prices were extremely high, no one is jumping up and down. Fresh table grapes are coming off well in the Coachella Valley and are expected to begin harvest in the lower San Joaquin Valley the week of June 16th. Overall the makings of a decent season remain in place in spite of the ongoing severe drought.

The lack of water has, as expected, created a flurry of activity related to ground water management proposals. We are actively involved in the discussions as we feel we must push back against unreasonable proposals that in some cases ignore existing water rights and ignore the need for a water bond that produces additional storage. On the labor front, we are hoping that a small window of opportunity will open up in the next sixty days for the House of Representatives to pass some type of immigration reform that can be conferenced with the Senate version that was passed last year.

At the state legislative level, we are fighting bills that make farmers jointly liable with their farm labor contractors and put forth a requirement for paid sick leave (even for seasonal agricultural workers). In addition, proposals are being put forth to increase the regulations related to heat related illness in spite of the fact that statistics do not show the need. In short, things are pretty normal in looking at Sacramento where unproductive thinking seems to be the norm.   

Be sure to watch for the formal announcement and roll out of our new name, California Fresh Fruit Association!


Thank you for visiting our site and we sincerely hope that you will visit again soon.