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One Month Officially Being California Fresh Fruit Association

President's Message

Thursday, September 25th 2014


CFFA President,

Welcome to the California Fresh Fruit Association’s website. We hope you find the information here valuable and we encourage you to contact us with any suggestions or questions.


We recently passed the one month mark for officially being the California Fresh Fruit Association and we are pleased to report that the response from both the membership and the agricultural community at large has been extremely positive. In addition, elected officials and regulators both in Sacramento and Washington DC have universally voiced favorable comments in regard to the new name. In fact, if we had a dollar for every time someone said, “Now that’s a much easier name to say and remember!” I believe we would have a much expanded and healthier budget.

Harvest is now winding down or is completed this season for many of the commodities we represent such as cherries, blueberries, apricots, pears, figs, peaches, plums, nectarines while table grapes passed their mid-point around Labor Day. Other crops such as pomegranates, apples, persimmons and kiwi are just beginning to gear up. Overall, 2014 will go down as a good year for growers and shippers in spite of the drought but 2015 brings greater anxiety about water availability.

In addition, recent legislation passed to regulate groundwater will have immense impacts on future agricultural production in California while at the same time we are currently supporting the passage of a $7.5 billion water bond on the November ballot. Add to that the fact that we are actively seeking a veto on unfair labor legislation such as SB 25 makes this a very busy time of year for association staff.

We look forward to representing our membership in regard to these type issues and working with other associations for the overall benefit of California agriculture. 


Thank you for visiting our site and we sincerely hope that you will visit again soon.