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President’s Message April 2015

President's Message

Friday, May 15th 2015


CFFA President,

Welcome to the California Fresh Fruit Association’s website. We hope you find the information here valuable and we encourage you to contact us with any suggestions or questions.


Harvest has now officially started, first in Coachella and now in the San Joaquin Valley with early varieties of stone fruit being shipped in growing volumes every day. In spite of the continued severity of the drought, growers and shippers remain generally optimistic about the 2015 season. The tree fruit, blueberry and fresh table grape communities are not expecting any major disruptions in supply even though once again this year there will be little, if any, deliveries of surface water from the federal and state systems. Growers will again this season rely almost entirely on groundwater pumping to bring in their valuable crops.While the ability to bring in those crops this year, depending on the pumps not needing repair or the wells going dry, is good news in the immediate short term, the fact is that the current situation of utilizing only ground water is clearly unsustainable. Longer term if there is not additional supplies of surface water made available to distribute in years of rainfall abundance, the underground aquifers we are now tapping will not be there for future generations.Seemingly, most Californians realized this fact when they voted on Proposition 1 last November which was a $7.5 billion water bond that contained continuous appropriations for $2.7 billion in water storage projects. In fact, many voters believed they were voting on two specific projects, namely Sites Reservoir on Colusa County and Temperance Flat reservoir in Fresno County. Now that most people understand there must be a complicated public benefits process overseen by the California Water Commission to navigate, there remains the feeling that these two major storage projects should be given priority and preference until it is shown that somehow these projects are not qualified. The California Fresh Fruit Association will continue to do all that it can to support that sentiment.We look forward to representing our membership and working with other associations for the overall benefit of California agriculture. Thank you for visiting our site and we sincerely hope that you will visit again soon.


Thank you for visiting our site and we sincerely hope that you will visit again soon.