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President's Messages

  • It is with pride that I report that the role of your Association remains just as important today, as it was 84 years ago: To serve as the primary public policy advocate for the fresh fruit growers and shippers of California. It probably goes without saying, but 2019 truly was a year of transition for the California Fresh Fruit Association (CFFA).

  • Ladies and gentleman, the role of your Association remains just as important today, as it was 82 years ago: To serve as the primary public policy advocate for fresh fruit growers and shippers in California. Each day, our industry is bombarded with challenges from the State and Federal Government, regulatory agencies, the retail sector and labor unions.

  • As I conclude my first year as President of the California Fresh Fruit Association (CFFA), I am humbled at the opportunity to represent such an amazing segment of California agriculture.  In my previous political life, my public service included Mariposa County and Washington D.C.  My experience in Sacramento was very limited.  I quickly learned that agriculture was not held in high regard by our state leaders and that there was much work to be done. From my first day on the job, it has been my goal to get California agriculture back on offense.

  • Recently I made the very difficult decision to conclude my time here with the California Fresh Fruit Association and take the position of president of the California Agricultural Leadership Foundation.

  • Previously we have written how the California Legislature persists in ignoring the warning signs from production agriculture in California as they continue to heap more and more regulations and costs on farmers.