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President's Messages

  •  We now find ourselves not only in the fourth year of a continuing drought but in the “dog days” of summer where the expectations for 100 degree temperatures are a daily expectation. So how is the fresh fruit sector of permanent crops faring during this challenging time and season?

  • The California Fresh Fruit Association has long been involved in labor issues in California. Given the fact that by far the largest variable cost a grower of fresh table grapes, stone fruit, blueberries, pears, kiwi, figs or apples faces is labor, it is no wonder then that our focus is always on how we can assist  in securing a stable and legal workforce.

  • Harvest has now officially started, first in Coachella and now in the San Joaquin Valley with early varieties of stone fruit being shipped in growing volumes every day. In spite of the continued severity of the drought, growers and shippers remain generally optimistic about the 2015 season. The tree fruit, blueberry and fresh table grape communities are not expecting any major disruptions in supply even though once again this year there will be little, if any, deliveries of surface water from the federal and state systems.

  • We are now less than 60 days out from the start of the 2015 season for our members. In a short time, sweet California blueberries will begin being harvested followed shortly thereafter with the first varieties of stone fruit and cherries. The hope for above average rainfall this winter has unfortunately transitioned into the reality that we are experiencing the fourth year of a very serious drought.

  • The 2014 harvest is now officially behind us and as we look back upon the last year we see generally a good year for our membership in the California Fresh Fruit Association with the exception of California’s cherry growers who had one of the lowest production levels in memory. Overall, the state’s growers likely produced crops worth a new record farm gate value that may approach $50 billion.