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President's Messages

  • The summer recess of the California Legislature is a favorite time for many. Without a doubt it is a time when legislative members and staffers get the opportunity to spend more time with their families and enjoy a break from long days (and nights) in Sacramento. However, for those of us that deal with the Legislature on a day to day basis summer break means that, quite frankly, there is less worry about mischief originating out of the Capitol. This year the Legislature took their break from mid-July to mid-August.

  •  We now find ourselves not only in the fourth year of a continuing drought but in the “dog days” of summer where the expectations for 100 degree temperatures are a daily expectation. So how is the fresh fruit sector of permanent crops faring during this challenging time and season?

  • The California Fresh Fruit Association has long been involved in labor issues in California. Given the fact that by far the largest variable cost a grower of fresh table grapes, stone fruit, blueberries, pears, kiwi, figs or apples faces is labor, it is no wonder then that our focus is always on how we can assist  in securing a stable and legal workforce.

  • Harvest has now officially started, first in Coachella and now in the San Joaquin Valley with early varieties of stone fruit being shipped in growing volumes every day. In spite of the continued severity of the drought, growers and shippers remain generally optimistic about the 2015 season. The tree fruit, blueberry and fresh table grape communities are not expecting any major disruptions in supply even though once again this year there will be little, if any, deliveries of surface water from the federal and state systems.

  • We recently passed the one month mark for officially being the California Fresh Fruit Association and we are pleased to report that the response from both the membership and the agricultural community at large has been extremely positive. In addition, elected officials and regulators both in Sacramento and Washington DC have universally voiced favorable comments in regard to the new name. In fact, if we had a dollar for every time someone said, “Now that’s a much easier name to say and remember!” I believe we would have a much expanded and healthier budget.